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"How to send HTML email:"

To send the HTML email to an individual, such as to yourself in order
to check and make sure it fits your needs, you can open the web page
(i.e. the HTML email) you have created in the latest version of IE
(File -> Open...), and then click File -> Send.

However, if you're creating HTML email for use in email marketing,
you will normally want to use a completely different tool in order
to send it to a growing list.

There are two main options to enable you to send email to a mailing list -
you can either use some special software on your own computer; or use a
web-based solution, either on your own web site, or via a service
run by a third party.

If you are looking for software, you can find a variety of solutions
by going to somewhere like download.com , and searching for 'send email'.

You can also install some software onto your own web site, which can
give you more control but also gives you all the responsibility for
maintenance of the software/script if things go wrong.
Who needs that!

However, I personally have a preference for using a third-party web-based
service when sending out my newsletter. For one, it means my broadcasts
are not reliant on my own Internet connection or PC, and it also let's
someone else take care of delivering my messages to
several recipients.

There are literally hundreds of third-party web-based services available,
all varying widely in quality and ease of use, and suiting different
budgets and email requirements. One of the best ways to do your
research on this is to check out your competitors or your favourite
newsletters and ezines, and, if they send out HTML email, find out what
service they use. Often the unsubscribe link, that should be at the
bottom of their messages, will point towards the relevant web site.

(HINT: I personally use one of the many Tools that come with PBP membership.)

Finally, should you send out HTML email?
It entirely depends on the preferences of your own list.
But, in general, look towards big business. Most big businesses tend
to send out HTML email, and there's only going to be one main reason
for that - response rates. But you do need to ensure that your
HTML email is professional, easy to read, and has an attractive layout.

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